In Diary of a Wimpy Kid: Rodrick Rules, a sequel to 2010’s surprise hit, Greg Heffley, the kid who made “wimpy cool, is back in an all-new family comedy based on the best-selling follow-up novel by Jeff Kinney. (Kinney’s Diary of a Wimpy Kid series has thus far sold 43 million books.) As he begins seventh grade, Greg and his older brother – and chief tormentor – Rodrick must deal with their parents’ misguided attempts to have them bond.
From its origins as a series of online cartoons, Diary of a Wimpy Kid exploded onto the pop culture scene when Jeff Kinney’s first “novel in cartoons was published in 2007. Diary of a Wimpy Kid spent almost three years on The New York Times’ children’s best-seller list, and sold millions of copies around the world.
The book captured the imaginations of an army of formerly “reluctant readers, and launched countless video reviews, social networking fan groups, and parties celebrating the release of each new Wimpy Kid book. While Kinney had originally targeted adults through the book’s nostalgic look at middle school life as told through a narrator with Walter Mittyesque fantasies of greatness, kids immediately connected to his blending of the subversive and edgy with the fun and wholesome.
The first motion picture based on Kinney’s work, “Diary of a Wimpy Kid, brought to cinematic life the adventures of wisecracking pre-teen Greg Heffley, who must somehow survive the scariest time of anyone’s life… middle school. Now, with the new film, Kinney (returning as executive producer), director David Bowers, producers Nina Jacobson and Brad Simpson, and screenwriters Gabe Sachs & Jeff Judah, put the focus on Greg’s family, especially his relationship with his older brother, Rodrick.
Diary of a Wimpy Kid 2: Rodrick Rules
Directed by: David Bowers
Starring: Zachary Gordon, Devon Bostick, Rachael Harris, Robert Capron, Steve Zahn, Laine MacNeil, Peyton List
Screenplay by: Gabe Sachs
Production Design by: Brent Thomas
Cinematography by: Jack N. Green
Film Editing by: Troy Takaki
Art Direction by: Shannon Grover
Costume Design by: Tish Monaghan
Music by: Ed Shearmur
MPAA Rating: PG for some mild rude humor and mischief.
Studio: 20th Century Fox
Release Date: March 25, 2011
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