Happy Death Day Movie Trailer (2017)
“Happy Death Day,” a horror riff on the “Groundhog Day” model, opens with the Universal logo stopping and restarting, just as the company name is circling the globe. It’s a clever riff on the fact that audiences know what they’re coming to see—a film in which the same events repeat over and over again. It’s also the filmmaking team recognizing the audience’s awareness of the goofiness for which they have willingly plunked down money.
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