Priceless Movie

Taglines: She’s worth fighting for.

Priceless is a powerful story of James Stevens who was, at one time, a good man with a great life — but that was then and this is now. After the tragic death of his wife and losing custody of his little girl, James is at the darkest crossroad of his life.

Angry, desperate, and unable to hold down a steady job, he agrees to drive a box truck on a shady, one-time trip cross country for cash — no questions asked. But when he discovers what he is delivering is actually who, he is compelled to save two beautiful and frightened sisters who are unaware of the danger that awaits them. Can love, strength, and faith redefine his past and change the course of his future? This unlikely hero risks it all to save these women, confront the forces that oppose him and ultimately discover the life he was meant to live.

Priceless is an American drama film about human trafficking, inspired by true events. It is directed by Ben Smallbone and produced by Steve Barnett. It stars Joel Smallbone (of the band For King & Country), Bianca Santos, Amber Midthunder, Jim Parrack, and David Koechner. The film is being distributed by Roadside Attractions. It was released on October 14, 2016.

Priceless Movie - Bianca A. Santos

About the Production

The film was announced in 2015. It was inspired by director Ben Smallbone’s work on a documentary that followed a former pimp who rescued people from human trafficking, and by the band For King & Country’s (composed of Joel and Luke Smallbone, brothers of Ben Smallbone) emphasis on respecting women.

Joel Smallbone said, “Part of the DNA of For King & Country is this idea of respect and honor in relationships and women being priceless. What we’ve found in our beliefs as men is that people are made equal. The film continues the idea that no one is a commodity and everyone deserves to be loved and loved well.”

It was filmed in Albuquerque, New Mexico, beginning in August 2015. Joel Smallbone, who is originally from Australia, worked with dialect coach Steve Corona to “play a bloke from Houston”.

Roadside Attractions acquired the distribution rights to the film in August 2016. Roadside Attractions co-president Howard Cohen said, “‘Priceless’ is a film that will push those emotional buttons which can engage and transform.” The film was made with four members of the Smallbone family: brothers Joel, Luke, and Ben Smallbone, and their father, David Smallbone.

Priceless Movie Poster


Directed by: Ben Smallbone
Starring: Joel Smallbone, Derek Blakeney, Cory J. Broussard, Marika Day, Charlene Fox, Diana Gaitirira, Travis Hammer, Lora Martinez-Cunningham, Amber Midthunder, Sarah Minnich, Katherine Neff
Screenplay by: Chris Dowling, Tyler Poelle
Production Design by: Scott Christopher Clark
Cinematography by: Daniel Stilling
Costume Design by: Wyeth McCue
Art Direction by: Jonathan Delaney Marsh
MPAA Rating: PG-13 for mature thematic material involving human trafficking, and some violence.
Studio: Roadside Attractions
Release Date: October 14, 2016