One Direction: This Is Us (2013)

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One Direction: This Is Us

An intimate all-access look at life on the road for the global music phenomenon. Weaved with stunning live concert footage, this inspiring feature film tells the remarkable story of Niall, Zayn, Liam, Harry and Louis’ meteoric rise to fame, from their humble hometown beginnings and competing on the X-Factor, to conquering the world and performing at London’s famed O2 Arena. Hear it from the boys themselves and see through their own eyes what it’s really like to be One Direction.

One Direction – Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson – were discovered by Simon Cowell on the U.K.’s “The X Factor” in 2010. The band quickly gained a following to become one of the competition’s all-time most popular acts, finishing in the final three and garnering a gigantic and loyal fanbase along the way. In March 2012, One Direction’s debut album, “Up All Night,” made U.S. history, as it was the first time a U.K. group’s debut album entered the U.S. Billboard 200 chart at No. 1. The band has sold over 13 million records worldwide. In November 2012, One Direction released their sophomore album, “Take Me Home,” which includes the hit “Live While We’re Young.”

About the Production (2013)

Global superstars, Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson introduce to you their big screen debut: ONE DIRECTION: THIS IS US. More than just a filmed concert and tour documentary, this is a chance to get up close and personal with the world’s biggest band. Filmed while the guys were taking their world tour to arenas around the globe — from Mexico to Japan to London’s famed O2 arena — the movie mixes high-energy performance footage, candid interviews, and behind the scenes footage to offer a one-of-a-kind perspective into the talent, hard work and mischief that goes into being One Direction. It’s a remarkable story of humble origins, an unprecedented rise to fame and a fan-driven phenomenon that enabled One Direction to conquer the world.

From the Beginning (2013)

In the summer of 2010, Niall Horan, Zayn Malik, Liam Payne, Harry Styles, and Louis Tomlinson entered Britain’s biggest talent show “The X Factor,” as talented individual artists. At the boot camp stage of the competition X Factor judge Simon Cowell offered the guys the opportunity to stay in the competition as a group.

“I saw five solo artists who were five solo stars, but would be stronger in a group, it was that simple,” says Cowell, a producer on ONE DIRECTION: THIS IS US. “I liked each of them individually, and something made me think they would work really well as a group.”

Calling themselves One Direction, they were immediate sensations. A group of talented and cheeky guys who immediately captured a nation of young girls. They didn’t look or sound pre-packaged, they just exuded talent, friendship and charisma both on and off stage.

Says Cowell, “Right from the get-go, if I’d be honest … I was very much of the attitude, ‘I’m not gonna tell you what to do. You can probably tell me what to do,’ you know? ‘You’ve got to sort it out for yourself, ‘cause I think you’re smart enough.’ And that’s always been the way it’s worked with these boys. I had this just amazing confidence in them.”

Fans responded in their thousands, flooding social media, waiting for hours outside TV studios, and voting the boys through each round of the competition through to the grand final. Though they came in third overall on the show – narrowly missing the record deal awarded the first prize winner – the boys knew instinctively that this was not the last the world would see of One Direction.

That instinct to stay together instantly paid off. The band signed to their “X Factor” mentor Cowell’s record label, Syco Records and quickly got to work recording their debut album whilst performing across the UK and Ireland on the X Factor Live Tour. A book chronicling their experience on the road – Forever Young – went straight to number 1 on The Times Best Seller List. The album, meanwhile, was coming together with a stellar team of writers and producers, from Steve Mac (Westlife, Leona Lewis) to Rami Yacoub (Britney Spears, Backstreet Boys) and Red One (Lady Gaga, Jennifer Lopez).

The band’s debut album, Up All Night, released in October 2011, was an instant smash; a feat forecast by the fact that their first single, What Makes You Beautiful, had already become the biggest single pre-order in Sony Music’s history. In the United States, the boys sought North American success with a string of appearances and performances that not only turned What Makes You Beautiful into an iTunes hit, but led Up All Night to a feat never before achieved by a British band: entering the Billboard chart at number one with their debut record. With three MTV Video Music Awards, a Nickelodeon Kids’ Choice Award (for Favorite UK artist), and three MTV Europe Music Awards (including Best New Act and Best UK & Ireland Act), it truly seemed there was no stopping their rise to the top.

The band’s sophomore album, Take Me Home turned 2012 into a banner year for the boys, hitting the top of pre-order charts in 50 countries. The album’s first single, Live While We’re Young, went straight to No. 1. All in all, Take Me Home topped the charts in 37 countries. The Take Me Home tour, which continued into 2013, was a global sellout, taking Niall, Zayn, Liam, Harry, and Louis to Europe, North America, Canada, Australia, New Zealand, and Japan.

In July, they released Best Song Ever, a track written specifically for the film. The fun and cheeky video for the song (Directed by Ben Winston) broke records on VEVO with 12.4 million views in one day, making it the most viewed debut video ever on the platform.

Cowell says, “What I’ve loved about working with the boys is that they haven’t taken anything for granted, and they still appreciate and still are in awe of what’s going on. They’ve survived, and they’ll continue to survive because first of all, they’re smart, and secondly they understand their audience and respect their fans. They’ve matured really, really quickly.”

During the tour, though, the notion of a film came together, giving the boys a chance to conquer an entirely different medium.

Making the Movie (2013)

When Morgan Spurlock was approached to make a movie about One Direction, he jumped at the chance. “One of the things I’ve always tried to do from the very beginning of my career is create very popular documentaries,” says the Super Size Me director. “And I think that this film, coming off the work I’ve done in the past is the next step. Making something that’s successful to a large audience that tells a great story, that is really intimate and gets you into their lives, but at the same time, is also really entertaining and engaging, with great music.”

Naturally, meeting Niall, Zayn, Liam, Harry and Louis was important. Spurlock found the boys completely charming but also level-headed about the phenomenon they were in the middle of experiencing. Notes Spurlock, “They’re very fun. I think they’re incredibly grounded considering the amount of crazy that’s surrounding their lives on a daily basis. And I think that was one of the things that I really liked about them.”

It’s not enough, says Spurlock, that they’re “five good looking guys that get put together in a band. That happens all the time. But the fact that, you know, they actually had the talent and the ability and the drive to kind of push it as far as they have, and continue to do, is remarkable.”

Spurlock filmed in various locales for almost six months, including the band’s performance in Mexico City in early June, 2013. The crew number ranged anywhere from Spurlock alone holding a camera without even an audio person, to fully coordinated concert set-ups involving, says the director, “an army of people.” Filming the band’s O2 performances alone were massive undertakings for someone used to the run-and-gun nature of most documentaries. Says Spurlock, “Probably about, I don’t know, 250 people were working on the concert when we shot at the O2, it was massive.”

As for the behind-the-scenes footage, which runs the gamut from backstage mischief before the show to touching hometown scenes, like Harry working at the family bakery, those moments alone amounted to 500 hours of material. Editing it down was challenging, but the band were instrumental in helping Spurlock and the editors pick the most choice moments. Says Spurlock, “They’ve given really insightful feedback about things that are very personal to them … to things that they remembered that we shot that we have forgotten about, and to remind us to dig and find. It was like, ‘Oh my gosh, you’re right, that was a great moment.’”

For producer Cowell, Spurlock was the ideal choice as director because he was never going to stage scenes or manufacture magic. “Morgan is somebody who likes to kind of eavesdrop,” says Cowell. “He wants to pick stuff up without people realizing that they’re being filmed and that’s his skill and he’s very patient. It’s not about set pieces or ‘Do this for the camera.’ He’s just put the cameras in all these different places and he’s just filmed what it’s like being in this group. It’s fascinating.”

What ultimately emerged from the editing process was the sense that moviegoers were going to get a special peek into the members’ lives. Adds Spurlock, “You feel like you really do get to become a part of this journey and these boys and this band.” It could even generate new fans, he suggests. “I think every One Direction fan should take someone who isn’t a One Direction fan, because I think when people see the movie, they’ll see a different side to these boys that they probably didn’t think existed or they didn’t think they would enjoy. And I bet they’ll convert a lot more fans than they think they will.”

As for the decision to film the 02 concerts in 3D, Cowell says it’s “unbelievable. The 3D is sensational. It actually makes the concert like being there. It’s really clever.”

None of ONE DIRECTION: THIS IS US would have happened, however, if the boys hadn’t put their faith in the project, and from the get-go, they all believed in what could be achieved.

“There’s a tremendous amount of trust you have to have, between you and the subjects that are in the film,” says Spurlock. “It takes time. It takes conversations. You have to spend time with one another to talk, feel comfortable, and know that this person is there to tell an honest story about you, and tell a story that you ultimately want to be told. And, you know, I give them credit. I mean, they were really open and honest with us about their lives, their fears, about the things that were going on with them, and kind of letting us come into their world. It’s a big undertaking, and it takes a lot of courage, and they were fantastic about it.”

In the end, says the director, the boys in One Direction understood that this was an opportunity to document a special time in their lives. “They realize this movie is a time capsule,” notes Spurlock. “They already know how special it is, and to be able to have something like this where you can really show – whether it be your family down the road, your kids down the road, something you just want to keep for yourself – that really does capture the essence of this moment in its purest form.” Adds Spurlock, “I think they’ll treasure this whole experience.”

And is he now a fan?

“Listen, I’ve seen thirty-plus One Direction concerts at this point,” says Spurlock. “I am like a hardcore Directioner now!”

One Direction: This Is Us Poster

One Direction: This Is Us (2013)

Directed by: Morgan Spurlock
Starring: Liam Payne, Harry Styles, Zayn Malik, Niall Horan, Louis Tomlinson, Jon Shone, Dan Richards, Sandy Beales, Josh Devine
Cinematography by: Neil Harvey
Film Editing by: Marrian Cho, Guy Harding, Cori McKenna, Wyatt Smith, Pierre Takal
Music by: Simon Franglen
MPAA Rating: PG for mild language.
Studio: Sony Pictures
Release Date: August 30, 2013

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