Taglines: The Ultimate Shakedown.
The documentary follows billionaire hedge fund titan Bill Ackman and several former Herbalife distributors after Ackman takes a billion dollar short position in Herbalife, alleging it is a pyramid scheme destined to collapse. The film also chronicles Ackman’s feuds with Herbalife CEO Michael Johnson and investor Carl Icahn, and the resulting controversy over both the short and Herbalife’s business practices.
Betting on Zero is a 2016 American documentary directed by Ted Braun. It investigates the allegation that Herbalife is a pyramid scheme, and follows Bill Ackman’s short investment in Herbalife, which is ostensibly a billion-dollar bet that the company will soon collapse.
In addition to filming countless hours of cinéma vérité footage tracking Bill Ackman, anti-Herbalife activist Julie Contreras and others, Director Ted Braun approached Herbalife CEO Michael Johnson, majority investor Carl Icahn, and current Herbalife distributors, but all declined to appear on film or on record. Instead, Braun sourced archival footage of these characters. The film was produced by Zipper Bros Films, the company that produced Undefeated, winner of the 2012 Academy Award for Best Documentary Feature.
Betting on Zero (2017)
Directed by: Ted Braun
Starring: William Ackman
Cinematography by: Buddy Squires
Film Editing by: Leonard Feinstein
Music by: Pete Anthony
Distributed by: Gunpowder & Sky
Release Date: March 17, 2017